Healthcare Services | Proton Tech Lab

Marketing That Understands Healthcare

Your audience isn't just buying, they're making informed decisions about their health, their loved ones, or their communities. We create marketing strategies that respect this process while driving real ROI.

What We Offer Legal Firms:

Lead Generation Built for Healthcare and Social Impact

We optimize every step of your marketing funnel to turn searchers into patients, demo bookings, or program enrollees.

Google Ads & Meta campaigns with strict targeting
High-converting landing pages for services, programs, or SaaS tools
Form flows and CTAs aligned with your intake process

Results with FAMCare

32% increase in demo bookings within 60 days
18% reduction in bounce rate after redesigning landing flows
40% increase in time-on-site for key service pages

Email Automation & CRM Workflows That Save Your Team Time

Healthcare and human service teams are busy. Our automated systems handle follow-up, re-engagement, and booking reminders, without manual labor.

Multi-step email journeys (interest → intake)
SOC 2-compliant contact flows
Integration with HubSpot, Salesforce, Clio Grow, and more

Educational Content That Earns Trust

We write content that breaks down complex services into simple, engaging stories, so your audience knows they’re in the right hands.

Service pages that highlight benefits clearly
SEO blog strategy to answer common questions
Ad scripts and explainer copy for social or YouTube

Client Spotlight: FAMCare by Global Vision Technologies

About the Client

FAMCare is an advanced case management software platform trusted by government agencies and nonprofit human service organizations nationwide. Their mission: improve efficiency, accountability, and client outcomes through intelligent workflow automation and data-driven reporting.

The Challenge

FAMCare had a strong product but faced 3 critical hurdles:

Low conversion from web traffic:
o "Visitors weren’t booking demos at the rate expected for a SaaS product."
Confusing buyer journey:
o "Their site spoke to both program directors and IT decision-makers but didn’t differentiate messaging."
Unoptimized campaigns :
o "Existing paid search ads lacked targeting refinement, resulting in wasted spend and generic leads."

Our Solution

Redesigned Buyer Journeys:
o "We created segmented landing pages and tailored messaging for each decision-maker profile (Program Directors, CTOs, Case Managers). This allowed for higher engagement and clearer value communication."
Demo Funnel Optimization:
o "We simplified the scheduling process, added persuasive CTA copy, and integrated conversion-focused trust signals."
Paid Campaign Strategy:
o "We overhauled Google Ads campaigns by narrowing keyword intent, introducing retargeting layers, and testing ad copy focused on ROI, compliance, and ease of use."
SOC 2-Compliant Lead Management:
o "We created secure forms and automated sequences that met data protection standards, ensuring alignment with their procurement teams' concerns."