Which Is the Best Self-Publishing Company for
Your Book in 2025?
By Editor / Writing Fundamentals / July 21, 2025
Self-publishing has revolutionized how authors share their books, granting them greater control, improved earnings, and faster publishing. The industry has grown by 264% over the past five years, so selecting the right platform is crucial to success.
With many choices, which is the best self-publishing company for your book? At Proton Tech Lab, we understand that integrating your publishing platform with effective digital marketing strategies helps your book gain visibility.
Why Choosing the Right Self-Publishing Company Matters
Selecting the best self-publishing company can make or break your book’s success. The right platform offers user-friendly tools, wide distribution, competitive royalties, and marketing support.
However, the competitive landscape, dominated by giants like Amazon and Penguin Random House, demands more than just publishing; it requires strategic digital marketing.
Proton Tech Lab specializes in SEO, content marketing, and social media strategies to help authors and publishers improve their search engine rankings and connect with their target readers.
Key Factors to Consider
- ● Distribution Channels: Does the platform distribute to major retailers like Amazon, Apple Books, and Kobo?
- ● Royalty Rates: Are you getting a fair share of your book’s sales?
- ● Marketing Tools: Does the platform offer promotional features like pre-orders or keyword optimization?
- ● Ease of Use: Is the interface intuitive for first-time authors?
- ● Cost Structure: Are there any upfront fees, or is it a commission-based model?
Top Self-Publishing Companies in 2025
Let’s dive into some of the best self-publishing platforms, comparing their strengths to help you decide which is the best self-publishing company for your needs.
1. Amazon Kindle Direct Publishing (KDP)
Amazon KDP remains the titan of self-publishing, thanks to its massive market share and robust tools. With access to Kindle Unlimited and promotional features like countdown deals, KDP is ideal for authors targeting digital sales.
However, its exclusivity option (KDP Select) limits distribution to Amazon only for 90 days.
Pros:
- ● Up to 70% royalties on ebooks priced above $2.99
- ● Global distribution through Amazon’s marketplace
- ● Free to publish with no upfront costs
Cons
- ● Exclusivity requirements for KDP Select
- ● Crowded marketplace requires strong marketing
Best For: Authors prioritizing ebook sales and leveraging Amazon’s vast audience.
2. Draft2Digital (D2D)
Draft2Digital is a top aggregator, distributing to multiple retailers like Apple Books, Barnes & Noble, and Kobo. Its user-friendly interface and formatting tools make it a favorite for authors seeking broad distribution without managing multiple accounts.
Pros:
- ● Distributed to nearly all major retailers and libraries
- ● No exclusivity requirements
- ● 10% commission on retail sales
Cons:
- ● Limited marketing tools compared to Amazon
- ● Less control over pricing on some platforms
Best For: Authors aiming for wide distribution and minimal hassle.
3. Kobo Writing Life
Kobo Writing Life, owned by Rakuten, is a strong contender, especially for international authors. It accounts for 25% of ebook sales in Canada and has a growing presence in Europe and Asia.
Pros:
- ● Up to 70% royalties on ebooks priced above $2.99
- ● No exclusivity requirements
- ● Access to Kobo’s promotional opportunities
Cons:
- ● Smaller U.S. market share
- ● Fewer marketing tools than Amazon
Best For: Authors targeting international readers, especially in Canada and Europe.
4. IngramSpark
IngramSpark excels in print-on-demand and offers access to global distribution channels, including libraries and bookstores. It’s a great choice for authors prioritizing high-quality print books.
Pros:
- ● Wide distribution to bookstores and libraries
- ● High-quality print options
- ● No exclusivity requirements
Cons:
- ● Upfront fees for publishing
- ● Less intuitive interface for beginners
Best For: Authors focusing on print books and professional distribution.
5. Spines
Spines offers a unique, automated publishing experience with a personal production manager to guide authors. It supports ebooks, audiobooks, and print-on-demand, with a focus on fast turnaround times.
Pros:
- ● Publishes in under 30 days
- ● Supports multiple formats
- ● Personalized support
Cons:
- ● Royalty rates are not publicly disclosed
- ● Limited marketing tools
Best For: Authors seeking a streamlined, guided publishing process.
How Proton Tech Lab Enhances Your Self-Publishing Success
Choosing the best self-publishing company is only half the battle. To compete in a market where 300 million books are sold annually, you need a robust digital marketing strategy. Proton Tech Lab offers tailored SEO and digital marketing services to boost your book’s discoverability.
Our Services
- ● Keyword Research: We identify high-value keywords like “best self-publishing company” and “self-publishing tips” to optimize your book’s metadata and author website.
- ● Content Marketing: Our team creates engaging blog posts, author bios, and book descriptions that resonate with readers and rank on Google.
- ● Social Media Strategy: We leverage platforms like BookTok and Instagram to connect with readers and drive traffic
- ● On-Page SEO: We optimize your author website with meta tags, internal linking, and a mobile-friendly design to improve search rankings.
- ● Link Building: We secure high-quality backlinks to enhance your site’s authority and visibility.
By combining the right self-publishing platform with our data-driven digital marketing strategies, you can reach a global audience and maximize your sales.
The answer depends on your goals:
- ● For Maximum Reach: Amazon KDP is unmatched for its market dominance and promotional tools.
- ● For Wide Distribution: Draft2Digital simplifies publishing across multiple retailers.
- ● For International Audiences: Kobo Writing Life excels in markets like Canada and Europe.
- ● For Print Books: IngramSpark offers professional-quality printing and bookstore access.
- ● For a Guided Experience: Spines provides personalized support for new authors.
Tips for Self-Publishing Success
1. Optimize Metadata: Use relevant keywords in your book title, description, and categories to improve discoverability.
2. Invest in Quality: Professional editing and cover design make your book stand out.
3. Leverage Reviews: Send advance review copies (ARCs) to build social proof.
4. Market consistently: Use social media, email campaigns, and paid ads to maintain visibility.
5. Track Performance: Monitor sales and adjust pricing or marketing strategies as needed.
Why Partner with Proton Tech Lab?
At Proton Tech Lab, we understand the challenges of standing out in the self-publishing world. Our SEO expertise ensures your book ranks higher on search engines, driving organic traffic to your author website or book page.
Whether you’re a first-time author or a seasoned publisher, our customized digital marketing solutions help you connect with readers and achieve your publishing goals.
Conclusion
Deciding which is the best self-publishing company depends on your priorities—distribution, royalties, or ease of use. Platforms like Amazon KDP, Draft2Digital, Kobo Writing Life, IngramSpark, and Spines offer unique advantages for different authors.
Pairing the right platform with Proton Tech Lab’s SEO and digital marketing services can transform your book into a bestseller. Ready to publish your book and reach a global audience? Contact Proton Tech Lab today to start your journey!
Visit Proton Tech Lab’s digital marketing page to learn how we can boost your book’s visibility with expert SEO strategies.